Note: Recommendations are at the bottom if you want to skip this article.
I came across an easily one-sided article that states in the opening statement, “The use of ad-blocking software is exploding and is projected to cost websites nearly $22 billion in lost advertising revenue worldwide this year, according to a new study.” Without going into semantics about the definition of cost, what this article should really state is that ad-blocking software projects to reduce potential revenue by $22 billion worldwide this year. The key difference here is the costs haven’t incurred yet and it’s only potential income.